3/28/2023 0 Comments Featured snippets optimization![]() ![]() Once they’re reassured that their cat loves them, they’ll probably want to know why their cat ignores them sometimes. If they’ve asked whether their cat loves them, they are probably interested in their cat’s other behaviors. These boxes tell you what your searcher is looking for. Each drop-down features another snippet, which makes them a goldmine of Featured Snippet opportunities. People Also Ask boxes show up on 93.8% of featured snippet SERPs. Using high-quality, highly-relevant images with descriptions.Making sure the content is authoritative.Creating a clear page structure with H1s, H2s, etc.Adding a Content-type list of the subheads at the top of the page.Formatting information in bulleted or numbered lists.Answering questions clearly and concisely.While your competitor’s race to make the most up to date content, you should be optimizing your existing, evergreen content to rank consistently. Keyword rankings change constantly, as do Google’s SERPs algorithms. ![]() ![]() But, unfortunately for all of us, Google doesn’t do ‘done’. Let’s be honest, we all love evergreen content because, once it’s written, you can store it in the ‘done’ folder. If your site supports content relating to pets, all you need to do is create a list from 2022 and use the bullet point format and this Snippet will be yours for the taking. If the piece is not formatted for Featured Snippets, it won’t rank for one. Their content may rank higher, be more up to date, and possibly even be better written overall, but Google doesn’t care. The answer is painfully simple… the other articles don’t list the names in bullet point form. There are other pieces that rank higher and are more up to date (from 2022), so why does this piece rank in the Featured Snippet? It’s outdated! And, it’s pulled from a site that ranks #5 on SERPs. While you take a moment to appreciate that kitten picture, let’s not miss the most important bit of information in this Snippet. The people over at Moz have created a chart that indicates the type of Snippet a search query is likely to generate based on the format of the question being asked. But, you do have to match the content format to the type of Snippet Google has created.Īnd each answers a different type of question. Match your content to the snippet typeĪs I said before, you don’t have to rank #1 in the SERPs to land the Featured Snippet. With this information, you can focus your efforts on the SERPs you’re most likely to win the Featured Snippet for. Most keyword tools show you how many keywords trigger a Featured Snippet, how many opportunities there are and how many you currently hold, as well as what new keywords now have a Featured Snippet that didn’t before. You can use a keyword research tool like Moz, SEMRush or Ahrefs. What this also means is that your best chance of making the Featured Snippet is to find out which keywords your content already ranks in the top 5 spots and then optimise it for Featured Snippets. This is great news if you rank lower on the list because, to land the Featured Snippet, you don’t have to put a lot of time and effort into climbing up the page rankings as long as you’re in the top 5. Well here is an example from Hubspot, showing the increase in CTR (click-through rate) their page experienced when holding the Featured Snippet spot. Ok, you say, but that still doesn’t look like a lot. When SERPs have a Featured Snippet, fewer clicks go to the result below it. In fact, Featured Snippet ‘steals’ clicks from the #1 organic search result. On pages where a Featured Snippet is included, it steals a lot of clicks. But for those that are, the majority have a Featured Snippet. That may not sound like a lot, but not all search queries are questions. So, now you know what a Featured Snippet is, you’re probably asking yourself why you should bother trying to rank for them?Ĭurrently, at least a quarter all search pages include a featured snippet. Why should you try to rank for Featured Snippets? But Google also uses bulleted lists, numbered lists and tables. The ‘paragraph’ is the most popular Featured Snippet format (yes there is more than one). In the example above, the answer is formatted as a paragraph, an image, and a link.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |